Next Big Nashville: How Can Artists Help
October 9, 2009, 11am
Country Music Hall of Fame, Ford Theatre
by Jenny Eaton Dyer
Today, Charlie Peacock moderated a panel on How Artists Can Help Charities, especially given the current economic climate -- when money is tighter than ever. Panelists included Billy Cerveny, Brite Revolution; Kenny Alphin, Love Everybody; Jenny Dyer, Hope Through Healing Hands; Andrea Howat, Hanson’s Walk/Tom’s Shoes; Derek Webb, Blood:Water Mission; and Barrett Ward, Mocha Club.
Having worked with artists for years at DATA/ONE on how to promote awareness, education, and advocacy to their fanbase, I offered a few practical steps that they can take to get started:
- MATERIALS: Set up lit/materials at merchandise tab or booth.
- SIGN UP SHEETS: Sign people up to on sheets at merch table or booth Get their emails/addresses.
- PSA: Before or between sets, show a 2-3 min PSA
- SHOUTOUT: Before or between sets, commit to doing a "Shout out" for 1-2 min about importance of global poverty, health, education, etc.
- TEXT MESSAGE: You can get a text message service so that you can direct fans during show to "text" in to capture their emails on the spot - but there are costs involved.
- PASS A BUCKET: You could "pass buckets" and ask for $1 during a show.
- PRESS KITS/INTERVIEWS: Mention in your press kits and interviews that you encourage fans to lend their voice to the fight against global AIDS and poverty in Africa.
- Wear t-shirt/sticker, etc. on stage during show.
- Promote on website w link/logo.
- Email blast: send email to fans encouraging them to sign up.
- Put info in your CD/DVD liner notes driving them to website.
- Continue to promote and connect fans to website Twitter and Facebook.
Educate, Activate, Motivate, Celebrate is a catchy phrase to remember on the method of promoting awareness, galvanizing action, and sustaining interest among your constituency.
I also encourage local artists to check out our new Global Health Coalition. Consider supporting a local group doing global efforts.
Artists hold a prophetic voice in society, standing at the margins, speaking truth and perspective. One voice can change the world.
Let us know if we can be a resource to you: [email protected].