Big & Rich find way back together

Offstage, duo ‘like night and day,’ but their partnership remains strong

For the AJC

9:03 p.m. Thursday, August 20, 2009


Throughout the history of country music, duet acts have proved to be a mainstay in the ever-widening scope of the genre.

In family acts such as the Louvin Brothers and the Judds, intergender pairings including Sugarland, and George Jones and Tammy Wynette, or partnerships like Flatt and Scruggs or Montgomery Gentry, the symbiosis often produces something bigger than the sum of the parts.

In 2004, a pair of Nashville singer-songwriters joined forces in a manner that retained the traditional "duet" mentality, yet pushed the boundaries of country music. Big Kenny Alphin and John Rich, calling themselves Big & Rich, took the music world by storm with their eclectic conglomeration of rock, country, hip-hop and humor.

Alphin, an eighth-generation farm boy from Virginia, is as country as the day is long, but with a very obvious "hippie mentality" that shines through in his conversation. He speaks as enthusiastically about supply delivery trips to refugees in Darfur as he does the 50 new songs he has recorded in his home studio.

In a recent telephone interview, Alphin reflected on the history of Big & Rich, his solo music and the big issues that matter the most to him.

"The MuzikMafia grew out of a 70-week run where a bunch of friends who were all struggling in the music business here in Nashville would get together one night a week to share our songs and just do what we wanted to. Rappers, dancers, horns, whatever. It was 'music without prejudice,' and people just started showing up."

A regular attendee was the daughter of Warner Bros. Records' Paul Worley, and she convinced her father to give them a listen.

"John and I thought we were just going to pitch songs, so we played a few things for Paul," Alphin recalled. "He stopped us and said, 'OK, I want this.' He signed us on the spot as a duet act, and that's what got Big & Rich started."

The loosely organized MuzikMafia and its members, including Big & Rich, "Redneck Woman" Gretchen Wilson and "hick-hop" rapper Cowboy Troy, rapidly climbed into the country radio playlists and charts.

The duet's breakthrough single was met with mixed response from radio listeners.

"When we got some feedback on 'Save a Horse, Ride a Cowboy,' the radio people said it had a lot of 'polarity,' " Alphin said.

"Fifty percent liked it, and 50 percent hated it, and they said that is a good thing," he said. "It is not really a rap song, it is spoken word. We were trying to do something along the lines of the old country songs where the singer would talk instead of sing. The rap part is the added rhythm, which adds flavor to the rhyme. Rap is here, and this was our way to embrace it. We were having fun."

The success of the single propelled Big & Rich to concert headline status fairly quickly, and with Wilson, Cowboy Troy and their close friend Two Foot Fred along for fun, the duo seemed unstoppable.

The ride took a slow nosedive as the "fad" aspect wore off, and professional and personal issues became more prominent. Following an initial surge, sales eventually slowed, some hangers-on were dropped from the labels, and unfortunate offstage events began to get more press than the music.

Big & Rich recently took a one-year break during which both artists recorded solo albums. They are regrouping and touring. The question is, has the damaging negative publicity and absence from the public eye killed the spark?

The contemporary country music business is fickle, and it seemed that Big & Rich may have been a flash in the pan.

"That doesn't concern me at all," Alphin said. "The Big & Rich brand is established, and I feel stronger and more confident than ever. In Nashville, there are so many parts that make up the process, including publicists, promotion, and the artist pays for it all. It's very stressful, and the artist is ultimately responsible for their own career. I'm destined to make music, and I like to do multiple things."

While Alphin recovered from neck surgery, he channeled his energy into solo projects and numerous charity and social causes. The fruits of his labor are on the way, with a new single already out, and a full country album with more to follow.

His charity work includes Hope Through Healing Hands, which helps get doctors into underserved areas.

He organizes the successful "Nashville4Africa" fund-raising concert, supports disabled veterans' groups such as Building Lives and arranges for cargo planes to take supplies to Darfur.

"When I found out how bad it was there, it was more than I could handle," he said. "So far, we have delivered survival kits to refugees, helped build a school for girls called My Sister's Keeper, a clinic and an airstrip."

Rich has often found himself on the receiving end of bad publicity.

An active participant in the Nashville music industry since his days as a member of Lonestar, Rich is a talented songwriter with a strong producer's ear for what works in a song, resulting in numerous hits for other artists. He has hosted and participated in several CMT reality shows.

Outside of music, he is very open and public with regard to his conservative political beliefs and support of Republican candidates. His song "Raisin' McCain" was heard during John McCain's failed 2008 presidential bid.

Politics aside, Rich has a tendency to get into conflicts that often end up in the gossip columns. He was involved in a neighborhood dispute when he bought some prime Nashville real estate and started construction on a giant house that irked the neighbors.

A recent feud with former "Nashville Star" contestant Jared Ashley lingers. (Rich was not available for an interview for this article.)

While distancing himself from his musical partner's recent tribulations, Alphin acknowledges the differences and the connection to Rich.

"He's out there doing crazy stuff, but I still love him," Alphin said. "We are like night and day. He's political, and I just like to get things done. Right now, we meet onstage, that's it. Once he gets his other stuff straight, we will sit down and write some songs."


Concert preview

Kicks 101.5 FM Country Jam 2 with Big & Rich, Craig Morgan, Love & Theft? and Bombshel

7 p.m. Sunday. $19-$49. Verizon Wireless Amphitheatre at Encore Park, 2200 Encore Parkway, Alpharetta. 404-733-5010;,?